Emergent Insights Integral communications approach brings together a range of renewed communication methods that focus on identifying, tracking, and leveraging human value systems. Central to this values orientated communication approach is the reality of development: human values systems change in consistent ways.

There are four broad areas that Emergent Insights offers communication services in. Each involves a range of methods that are adapted to each client’s unique situation. Each of these specialties can be applied separately or incorporated into a comprehensive developmental communications approach in a scalable fashion.

Market Analysis

Emergent Insights adopts a layered markets identification methodology that is based on values intelligence. Combined with traditional market identification categories, values intelligence becomes a key element within Emergent Insights unique Integral market identification approach.

Brand Management

Emergent Insights approaches Brand Management with an explicitly long term view. Brands need to evolve to stay relevant to an organisations activities, and changes within markets and operating environments. Achieving continuity through the life time of a brand is a fundamental imperative. Continuity across diverse markets is another common problem that Emergent Insights Integral approach addresses in a structured and adaptable fashion. Emergent Insights has developed a range of unique Brand Foresight methods that build on our deepened market analysis approaches.

Issues Management

Drawing on both a deep structural approach to market analysis and an Integral developmental orientated Brand Management approach, Emergent Insights Issues Management methods combine depth of analysis with requisite brevity for informing issues communications efforts.

Communications Strategy

Integrating Emergent Insights unique approaches to market analysis, brand and issue management and a range of traditional communication strategy and tactic development approaches, our communications strategy development and implementation is designed to develop and deliver more targeted messages that are integrated across markets.

Integral Communications

Integral communications provides access to the deep structural differences and changes that need to be accommodated to communicate with diverse markets, track emerging issues and accommodate and leverage these changes through brand management and integrated communications strategies.

Communications Toolbox

Emergent Insights communications toolbox includes the following unique methods:

• Layered Market Analysis;
• Integral Market Identification Framework;
• Future Brand Fiction;
• Integral Brand Futures;
• Emergent Wildcard Analysis;
• Integral Issues Analysis; and,
• Integral Communications Strategy & Tactic development framework.

These and other aspects of Emergent Insights developmental communications approach go far beyond common approaches in sophistication and integration while achieving clarity in communication product development and implementation.

Emergent Insights developmental communications approach draws heavily on Integral Operating Systems and Spiral Dynamics to provide a grounded and comprehensive means for assessing, designing and implementing communications strategies.

Emergent Insights consultants have experience in all facets of communications development, from executive coaching and collaboration management through communication strategy research, analysis and development to practical tactical selection and product development. If you would like to know how Emergent Insights can develop your capabilities, or provide ours, to achieve more targeted, sustainable and holistic communications contact info at emergence.net.au.